The explosion of Zibo barbecue can be traced back to 2023, and Zibo barbecue has become a nationwide trend, attracting a large number of tourists and diners' attention. The outbreak of this wave is not only due to the deliciousness of barbecue itself, but also has deep-seated social, cultural, and market factors. The following are the reasons and process of Zibo barbecue explosion:
- The promotion of online social media
One of the biggest drivers behind the popularity of Zibo barbecue is the promotion on social media and short video platforms. Especially in the spring of 2023, the "barbecue challenge" on many short video platforms and the Zibo barbecue experience shared by major bloggers have quickly spread the deliciousness of Zibo barbecue. These contents have become popular on platforms such as Tiktok and Kwai. Many people go to Zibo to experience the authentic food after seeing these videos. - Unique experience of "low cost, high attractiveness"
The consumption cost of Zibo barbecue is relatively low, almost everyone can afford it, which is also an important reason for its rapid popularity. Compared with some high-end restaurants, Zibo barbecue not only has a high cost performance ratio, but also has a wide variety of dishes, allowing diners to enjoy diverse culinary experiences. The form of barbecue stalls is also very down-to-earth, with a friendly atmosphere that makes people feel relaxed and comfortable, thus attracting a large number of tourists and local residents. - The combination of local characteristics and culture in Zibo
The reason why Zibo barbecue is popular is also because it closely integrates the local food culture of Zibo. Zibo, as an important city in Shandong Province, has a rich culinary culture. In addition to traditional grilled meat, local unique seasonings and flavors are also available at barbecue stalls. This local characteristic allows diners to taste a completely different flavor from barbecue in other regions. - Support and promotion from local governments
The Zibo Municipal Government has also taken active measures in promoting barbecue culture. For example, the government encourages food and beverage businesses to offer more local barbecue delicacies by organizing "barbecue festivals" and providing policy support, in order to attract more tourists. Zibo City has also made a lot of efforts in publicity, such as through media reports and the launch of special barbecue maps, to let out of town tourists know the unique charm of Zibo barbecue. - The formation of the "check-in" craze
With the popularity of Zibo barbecue, many tourists not only enjoy delicious food, but also make "checking in" Zibo barbecue as part of their travel. Many short video bloggers and travel experts have come to Zibo to shoot videos and share their barbecue experiences. This "check-in" culture has further intensified the popularity of Zibo barbecue. - Good word-of-mouth communication
The spread of word-of-mouth is another key factor contributing to the popularity of Zibo barbecue. Through the firsthand experiences of tourists and diners, they spread delicious barbecue information to more people through social media, friend recommendations, and other means. It is this widespread word-of-mouth spread that has driven more tourists from other places to come and try, and has also made Zibo barbecue a "new landmark" for tourism and food. - Short term 'craze effect'
The explosion of Zibo barbecue also has a significant "short-term effect". During the boom period, the influx of tourists from other places made the barbecue market in Zibo very busy, with restaurants and barbecue stalls generally overcrowded. Many diners and media outlets have portrayed scenes of "crowded on-site", which has further stimulated public curiosity and formed a trend of "I want to go to Zibo for barbecue". - A simple yet not simplistic business model
The business model of Zibo barbecue is very simple and low-cost. Many barbecue stalls use simple tables, chairs, and charcoal grills. The ingredients are fresh, the cooking is exquisite, and the barbecue production process is intuitive. Diners can eat and watch at the same time, enhancing the sense of interaction and experience. This simple yet distinctive business model is in line with the consumption trend of modern young people.
summary
The explosion of Zibo barbecue is the result of multiple factors, including the promotion of online social media and the joint efforts of local governments and businesses. It is not only a feast of delicious food, but also a social and cultural phenomenon. That's why Zibo barbecue quickly swept across the country and became one of the must visit delicacies for many people. If you have the opportunity, you can also personally experience the unique charm of Zibo barbecue.