Korean cosmetics are renowned for their high quality and innovation, and many brands are popular worldwide. The following is the top ten ranking of Korean cosmetics brands, based on brand awareness, market influence, and consumer preference.
- Laneige
Features: It is famous for moisturizing and moisturizing products, especially the water gloss facial mask and air cushion BB cream.
Representative products: lip care mask at night, sleep facial mask. - Sulwhasoo (Snow Flower Show)
Features: high-end brand, combining traditional Korean medicinal materials, focusing on anti-aging and repair products.
Representative products: moisturizing and drying essence, nourishing and nourishing ginseng series. - Innisfree (Innisfree)
Features: Featuring natural ingredients, with a wide product line and high cost-effectiveness, it is highly favored by young people.
Representative products: green tea seed essence, volcanic mud facial mask. - Hera
Features: Focused on high-end skincare and makeup, particularly outstanding in base makeup.
Representative products: Black pearl air cushion BB cream, muscle source radiance essence. - IOPE (Ainobi)
Features: Known for its combination of plant-based ingredients and technology in skincare products, it is one of the earliest brands to launch air cushion BB cream.
Representative products: Air cushion BB cream, anti wrinkle regeneration series. - AmorePacific
Characteristic: One of the top skincare brands in South Korea, integrating traditional Korean methods with modern technology.
Representative products: essence of time, green tea series. - The History of Whoo (later)
Features: Luxury skin care brand, based on palace secret recipe, focuses on efficient anti-aging products.
Representative products: Gongchen Xiang series, Tianli Dan series. - Etude House
Features: Targeting the young market, affordable product prices, and cute packaging design.
Representative products: double headed eyebrow pencil, pearl bright white facial mask. - Dr. Jart+(Tijiating)
Features: A brand founded by dermatologists known for its efficient repair and functional skincare products.
Representative products: pill facial mask, tiger grass repair cream. - Mamonde (Dream Makeup)
Features: Inspired by flowers and plants, the product is gentle and suitable for all skin types.
Representative products: Flower extract balance water, Rose petal water.
These brands have high recognition in Korea and globally, and have performed well in the fields of skincare and makeup. Different brands have different focuses, and consumers can choose the appropriate brand according to their own needs.